Work That Reflects Real Businesses!
This brand design portfolio showcases work focused on clarity, positioning and visual identity.
Each project is grounded in clarity, not just how things look, but how the business is understood, positioned and experienced across different touchpoints.
Brand Design, Rebrands and Brand‑Led Web Projects
Design Built on Clear Direction
Every project starts with understanding what the business actually needs to communicate and support.
The outcome is always the same: work that feels considered, coherent and usable, not just something that looks good in isolation, but something that holds together as the business evolves.
Clarity, Confidence and Direction
“We came to Mel with a vague brief and two very different businesses to merge. She teased out the core of what we do and helped us understand our brand better than we did ourselves. Her input has completely transformed how we feel about the business, giving us total confidence in who we are and what we stand for.” — Rachel Liversidge, Founder, Dewsidge
“By the time we finished The Clarity Call, I realised it was the most profitable hour I’ve ever had. I came in overwhelmed, didn’t know what I was offering, and was tripping over my words trying to explain it. Mel helped me sort it all out, now I’m picking up new clients nearly every day, and the part of my work that used to stress me out? I actually enjoy it now.” - Aaron Founder More Than A Game
“Having worked with Mel on a rebrand before, I knew she was the one to help with our new startup. She got stuck in from day one, helped us nail our USP, and made sure we stood out in a niche tech space. Mel brings energy, insight, and experience” — Noc Dewhurst, Founder, Scan You Later
Clarity Is the Next Step
If you’re in a similar position, whether that’s starting fresh, realigning or refining, a Brand Positioning Review is a simple way to understand what direction makes sense before moving forward.
Clear, Strategic Perspective
Answering the questions helps me understand where things stand and whether a review would be genuinely useful.
This Brand Positioning Review is offered from a brand and design perspective only. I review how your brand is positioned, communicated and expressed visually, not financial performance, legal matters or operational strategy.
Once I’ve received your request, I’ll send a confirmation email. After completing the review, we’ll arrange a call or video conversation to talk through the observations, implications and next steps, if appropriate.